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	Podcast:		Problem Solvers
	Episode:		Win Customers’ Attention with This Clever Strategy
	Category:		Business
	Duration:		00:30:42
	Publish Date:		2025-09-15 07:00:00
	Description:		Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices
	Total Play:		0