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	Podcast:		Problem Solvers
	Episode:		How Nintendo (Literally) Changed the Game
	Category:		Business
	Duration:		00:30:43
	Publish Date:		2025-03-03 08:00:00
	Description:		In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, and he argued yes — because even though it meant giving up revenue upfront, it would lead to more Wii sales later. Here, he explains the battle and how he won it. Learn more about your ad choices. Visit megaphone.fm/adchoices
	Total Play:		0