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	Podcast:		Problem Solvers
	Episode:		Why Eco-Friendly Products Keep Failing
	Category:		Business
	Duration:		00:28:49
	Publish Date:		2023-08-14 07:00:00
	Description:		People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation
	Total Play:		0