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	Podcast:		Problem Solvers
	Episode:		How Nintendo's Battle over Wii Sports Was Won
	Category:		Business
	Duration:		00:25:21
	Publish Date:		2022-05-02 07:00:00
	Description:		In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, and he argued yes — because even though it meant giving up revenue upfront, it would lead to more Wii sales later. Here, he explains the battle and how he won it.
	Total Play:		0