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	Podcast:		Problem Solvers
	Episode:		Survive the Holiday Crush Like Baked By Melissa
	Category:		Business
	Duration:		00:19:42
	Publish Date:		2017-12-11 04:00:00
	Description:		For many entrepreneurs, the stretch between Halloween and New Year’s is when teams get stressed, systems get strained, and even the smallest inefficiencies amplify into crises. But if a company builds itself well enough to survive into January, it’ll be in great fighting shape for the rest of the year. That’s what happened to popular New York-based cupcake company Baked By Melissa, whose disastrous 2009 holiday led it to rethink fulfillment year-round—and win the holidays every year since.
	Total Play:		0