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	Podcast:		Problem Solvers
	Episode:		How Tough Mudder Expanded Its Loyal Fanbase
	Category:		Business
	Duration:		00:20:05
	Publish Date:		2018-01-01 02:00:00
	Description:		Every entrepreneur wants a loyal fanbase, a group of repeat customers who will evangelize their favorite brand. But superfans come with challenges: They love a company exactly the way it is, and they do not want it to change. That was a problem for Tough Mudder, whose obstacle course races were attracting primarily young, fit men. To grow as a business, it would need to attract different kinds of people too -- but without alienating those core fans. On this episode, we explore how Tough Mudder did it.
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