Search

Home > Problem Solvers > Smarties Embraced Change After 69 Years
Podcast: Problem Solvers
Episode:

Smarties Embraced Change After 69 Years

Category: Business
Duration: 00:18:20
Publish Date: 2019-03-18 02:00:00
Description:

You know Smarties. It’s a classic American candy—and so classic, in fact, that its leadership became afraid to make any branding changes. As a result, decades passed and the brand looked increasingly stale. Then a new generation of leaders took over the company and had to wrestle with a big question: What’s worth changing… and what’s worth keeping the same? On this episode of Problem Solvers, Smarties co-president Liz Dee takes us through the change that’s rolling out onto stores now.

Total Play: 0

Some more Podcasts by Entrepreneur Media

400+ Episodes
500+ Episodes
How Success .. 2     1
200+ Episodes
80+ Episodes
100+ Episodes
200+ Episodes