PB089: The Second Most Important Thing You’ll Ever Do as an Entrepreneur

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How the Story of the Cavanagh Brothers Can Help You Find Blogging Success

In today’s episode, I share the inspiring story of the Cavanagh Brothers. It’s a tale of finding success and glory through stamina and dedication over a long period of time, something that holds true for finding blogging success. It reveals the second most important thing you’ll ever do as an entrepreneur.

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

• The story of the Cavanagh Brothers
• How the story can help you find blogging success
• The second most important thing you’ll ever do as an entrepreneur

The Story of the Cavanagh Brothers

The year was 1851 and two brothers stood by a bend in a creek that had wishfully been named by gold prospectors ‘Golden Point’ in days gone by.

The two brothers’ surname was Cavanagh and they’d been digging, along with around 600 other miners, in their ‘claim’ at Golden Point for days.

Some gold had definitely been found on this particular bend in the creek. In fact numerous miners had made good, although not spectacular, money from their finds in previous weeks.

Most of the gold had been found in the sandy ground to a depth of around 1 meter (3.2 feet) but at that point everyone who dug hit a hard layer of clay and received no reward for their effort. Digging through the sandy ground wasn’t hard but as soon as they hit clay it became back breaking work.

The result was that the area was littered with abandoned claims. Holes in the ground were everywhere, all dug to a depth of around 1 meter.

Miners around the Cavanagh brothers that day were beginning to talk of rumors coming from further up creek of richer pickings and in the 24 hours that followed most of the men had moved on.

But the brothers Cavanagh had a hunch.

They wanted to see what would happen if they dug deeper and so began the arduous task of digging into the hard clay that everyone else had stopped digging into.

They chose an abandoned claim from another miner and began to dig.

The work was hard and unrewarding.

They dug and found nothing but more clay.

Inch by inch they chipped away at the clay only to find more clay.

All day they dug.

The second morning they continued to dig as the last miners around them abandoned their claims and moved on to chase their dreams up creek.

I can just imagine the other miners abandoning their claims shaking their heads as they looked at the Cavanagh brothers and laughing at their foolhardy efforts.

But the brothers had a belief and kept their focus.

As sunset approached on the 2nd day, and after hours of back breaking work the brothers finally broke through the last of the clay at around the depth of 2 meters.

Under the clay they found what centuries ago been the old bed of the creek and in it were pockets of gold which had been washed down the creek from the mountains over hundreds of years.

The brothers worked into the night feverishly until the light from their lamps gave up. Imagine how they must have felt as they attempted to sleep that night!

The next day they rose early and assessed their work. In the light of day the full reality of what they’d uncovered started to sink in. There was gold down below that clay, and lots of it!

In a single day alone the Cavanagh brothers found 27 kilograms (60 pounds) of gold.

That day’s takings alone earned the men over £3,500 which was more than enough to set the two brothers up for life.

Word quickly spread of the brothers’ success.

One month later, 10,000 miners worked in the area around Golden Point and the wider Ballarat area and it became known as the richest known gold field in the world for that time.

You can bet that those who followed the brothers dug deeper than they had previously!

Reflections on the Cavanagh Brothers Experience

I first came across the story of the Cavanagh brothers while researching a project I was doing in high school and have since found myself reflecting upon it many times.

I love the determination, the focus and the persistence of these two men.

I love how that despite the distractions of rumors from up creek that they continued to dig where others had already dug and given up at the first sign of clay.

I love that they persisted while others followed the exciting rumors of fortune and in doing so found a fortune that others could only dream of finding.

I love that through their persistence, they not only found their own fortune but opened the eyes to others – others who probably had looked at them thinking that they were crazy for digging into that clay – to a new way.

Sometimes Success Comes Through Digging in Hard Places

There have been times over the last few years where I’ve at times felt a little like the brothers Cavanagh.

While my hands do not toil with a pick or shovel digging into hardened clay there are days where I do second guess my actions and wonder if I should head up stream to start something new.

I’ve seen many bloggers come and go over the years. People who, like me, saw the opportunity in blogging to build something significant but who at the first sign of clay abandoned their blogs.

Then there were others who abandoned their work because of the exciting rumors from up creek, bloggers who stopped blogging to get on MySpace, to tweet, to Tumblr, to Facebook, to Google+.

The blogosphere is littered with abandoned blogs and I sometimes wonder what might have happened if some of those bloggers had kept digging through the clay.

While I know not all would have succeeded I do think that persistence is a big part of successful blogging (and success in almost all fields).

My experience of blogging is that while there have been days where I’ve dug into rich veins of gold and great fortune that they’ve always come after focused effort of digging in hard ground.

How did you go with today’s episode?

Have you got your own ‘Cavanagh Brothers’ story? What hard places will you dig next to improve your blog? I’d love to hear from you in the comments below.

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