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Home > ProBlogger Podcast: Blog Tips to Help You Make Money Blogging > 264: How One Blogger Builds Engagement and Makes a Difference with an Online Community Event
Podcast: ProBlogger Podcast: Blog Tips to Help You Make Money Blogging
Episode:

264: How One Blogger Builds Engagement and Makes a Difference with an Online Community Event
Category: Business
Duration: 00:12:46
Publish Date: 2018-10-08 03:00:51
Description:

How One Blogger is Using Online Events to Build Engagement and Make a Difference

We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day.

Trixi Symonds uses her blog to build engagement and make a difference

Trixi started her blog in 2009 to post kids craft projects. After a few years, she started posting more hand-sewn, well-designed and simple projects that kids could do.

She soon discovered that kids love to sew. They feel empowered when they can make their own bag, cushion or soft toy. So Trixi decided to teach kids all over the world to sew.

The goal behind Sew a Softie Day was to have a day where people all over the world would teach a friend, neighbor, or anyone how to sew a simple softie (a soft toy).

July 16, 2016 became Sew a Softie Day. And Trixi knew she had to promote it. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. People were happy to help.

Sew a Softie Day was so successful that it turned into Sew a Softie Month in July 2018. Each day, bloggers post a simple-to-sew softie tutorial. And kid ambassadors from around the world have taught a friend how to sew or held a Sew a Softie party.

Anything you can do to get your readers to participate, gather together, and work on something collectively can be very powerful.

A day or event gives your readers focus and purpose. It creates anticipation and excitement. It’s something you could do for any number of topics.

If you need help promoting a day or event, ask for help. You’ll be amazed and overwhelmed with the positive response.

Asking for help is such a valuable but hard lesson for many of us to learn. It might take you out of your comfort zone. But put yourself out there and network. You never know what will happen. You could make a real difference in the lives of your readers.

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