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Podcast: ProBlogger Podcast: Blog Tips to Help You Make Money Blogging
Episode:

265: How One Blogger Grew His Traffic Tenfold Without Producing New Content
Category: Business
Duration: 00:17:52
Publish Date: 2018-10-15 03:00:23
Description:

One Blogger’s Experience of Growing Traffic Without Producing New Content

If you’ve been blogging for a while you’ll relate to Todd Tresidder’s story in this episode of our Blogger Breakthroughs series.

A blog that’s been around for a year or more ends up looking messy, and gives readers an inconsistent user experience. Content is old and repeated. Links are broken. Content comes in different styles and voices. Graphics look dated.

One blogger's experience of growing traffic without producing any new content

A blog can become a house with many extensions that hasn’t been architecturally designed with any clear thought or plan.

So what should you do? Scrap the blog completely? Or is it worth giving it a major overhaul? That can take time – sometimes years – but the rewards come quickly.

What Todd did:

  • New code base
  • New theme
  • New redesign
  • New internal linking
  • New navigation structure
  • Deleted junk, irrelevant and out-of-date content
  • Redirected deleted content to other posts
  • Rewrote, combined and updated remaining content
  • Branded image and social media policy

Todd stopped creating new content and started updating old content instead. And Google started rewarding his efforts.

It’s not about more content. It’s about better content. Quality is the new SEO.

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