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Home > Private Equity Funcast > Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies
Podcast: Private Equity Funcast
Episode:

Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies
Category: Business
Duration: 01:01:50
Publish Date: 2025-06-10 13:43:00
Description:

Paul Stansik sits down with Shiv Narayanan—founder of How to SaaS and author of Exit-Ready Marketing—to break down what most private equity firms and portfolio companies get wrong about marketing. They explore how to make marketing a measurable, scalable lever for value creation, from diligence to exit. Shiv shares the frameworks he's used across countless engagements to tie marketing strategy, budget, and team structure to real business outcomes.

If you’re tired of vague brand goals and unaccountable spend—or you’re just trying to figure out what “good marketing” looks like in a PE context—this episode gives you the language, metrics, and mindset to make marketing work like a growth function.
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