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Home > Private Equity Funcast > Defining Your Ideal Customer Profile
Podcast: Private Equity Funcast
Episode:

Defining Your Ideal Customer Profile
Category: Business
Duration: 00:36:45
Publish Date: 2022-09-02 13:36:45
Description:

In the latest episode of the Private Equity Funcast, Operating Partners Cici Zheng and Paul Stansik discuss the ICP - Ideal Customer Profile. As investors, we're frequently asking our portfolio companies - who is your ICP? Which ones are your best-fit customers, the ones that your product is truly the best fit for to solve their pain points? How do we avoid trying to be the dreaded "swiss-army knife" and being everything to everybody? In this episode we discuss why defining an ICP is important to us and our 3 step process for building out an ICP. 
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