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Home > Private Equity Funcast > Nailing Your Product Positioning with April Dunford
Podcast: Private Equity Funcast
Episode:

Nailing Your Product Positioning with April Dunford
Category: Business
Duration: 00:52:29
Publish Date: 2022-03-03 16:11:03
Description: In this episode, Cici Zheng talks with April Dunford, a positioning consultant, speaker, and author on how she helps growth stage companies with positioning. They discuss the difference between product messaging and product positioning, how to "fix" positioning problems, and why founders, PE firms, and portfolio companies should even care about positioning in the first place.
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