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Home > Private Equity Funcast > A Founder's Guide to Brand Marketing -- It's Not About Advertising
Podcast: Private Equity Funcast
Episode:

A Founder's Guide to Brand Marketing -- It's Not About Advertising
Category: Business
Duration: 00:44:03
Publish Date: 2016-08-23 15:34:46
Description:

The first of many conversations with Brian Walker CEO of AE Marketing Group.   We've found that Marketing is often the third wheel at small companies -- behind product development and sales.   Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products.  So, come have a listen!
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