At the 2017 NAMM trade show, Mike Etchart interviews technology pundit, Howard Soroka. Howard tells us that they've only made it to Friday, and already his feet hurt and his ears are ringing, but he's having a blast. Howard talks to us about amp modeling and how digital sound processing (DSP) is used when it comes to simulating a classic sound from an amp that you don't have allowing you to replicate the tone of your favorite artists. Do you think you could tell the difference between the real thing and a digital representation? Find out now.