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Description:
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In this episode of the podcast, I chat with Kate and Nick Story, experts in marketing strategies for photographers and dynamic duo behind BookMoreBrides.com . Together, they talk about the significance of balancing slow and fast marketing methods, developing a clear brand, and leveraging social media to build a sustainable business. Kate stresses the importance of understanding client desires and crafting your services around them, while Nick highlights the value of authenticity in interactions. The Big Ideas: - Balance Marketing Methods: Use both slow (SEO, blogs) and fast (ads, social media) strategies to draw in clients and sustain growth.
- Clear Branding: Define your style and branding to attract your ideal clients and stand out in the market.
- Client-Centered Service: Focus on what potential clients want and need, rather than just selling a service.
- Strategic Social Media: Be consistent, clear, and tell compelling stories to connect with your audience.
Photography Action Plan: - Refine Your Brand: Identify your unique style and strengths as a photographer. Craft a clear and compelling brand message that speaks to your ideal clients.
- Optimize Your Website for SEO: Research and use relevant keywords in your content to improve search engine rankings. Regularly update your blog with useful, client-focused content.
- Engage in Social Media Marketing: Create and follow a content calendar with consistent posts. Share client stories, behind-the-scenes, and your professional journey to engage followers.
- Conduct Market Research: Interview past and potential clients to understand their needs and preferences. Use their feedback to tailor your services and marketing messages.
- Network and Collaborate: Reach out to wedding planners and venues for styled shoot collaborations. Partner with other professionals in the industry to expand your reach and portfolio.
Resources:
Learn more about marketing your wedding photography buisness - https://www.bookmorebrides.com/ Download your free copy of
46 Creative Photo Ideas to Get You Out of a Rut
at https://creativeimageideas.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
And get my Wedding and Portrait Contract and Questionnaires, at no cost!
Sign up now at http://deliverphotos.com/ Connect with the Beginner Photography Podcast!
Thanks for listening & keep shooting!
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