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Podcast: Podcasts – Insurance Journal TV
Episode:

Avoiding ‘Garage Sale Communications’
Category: Business
Duration: 00:27:31
Publish Date: 2019-11-25 04:00:50
Description:

Meet Dave Gordon, CMO of Gallagher Bassett, the claims servicing organization. He’s not your average marketing exec. He originally wanted to be a doctor. Then he went into acting and accomplished a few interesting things. Next was experiential marketing. Along the way he developed a passion for why people should pay attention to their personal brands vis a vis their corporate brands. You’ll thoroughly enjoy this installment as a high-energy Dave dispenses a number of valuable tips originally expressed during his keynote at the 2019 Insurance Marketing Communications Association conference. “You are the CEO of the ‘brand called you,'” he says.

The post Avoiding ‘Garage Sale Communications’ appeared first on Insurance Journal TV.
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