Search

Home > Podcasts – Insurance Journal TV > “Power” Your Way to a Strong Brand & Culture (part 2)
Podcast: Podcasts – Insurance Journal TV
Episode:

“Power” Your Way to a Strong Brand & Culture (part 2)
Category: Business
Duration: 00:33:29
Publish Date: 2018-08-13 05:00:18
Description:

Why should your organization seek to be “a human brand?” And how do you even make that happen? Listen as Tony Wessling, co-author of The Powers: Ten Factors for Building an Exponentially More Powerful Brand, outlines the second set of requirements in this follow-up on his new book. The strongest brands and cultures are built from the inside out, following a meticulous, strategic and fun process, says Tony. Organizations also need to be very specific in their positioning vis a vis competition. And the “Power of One” is your specific roadmap to create and manage a unique, enduring brand.

The post “Power” Your Way to a Strong Brand & Culture (part 2) appeared first on Insurance Journal TV.
Total Play: 0

Some more Podcasts by Insurance Journal

1K+ Episodes
iTunes – I .. 40+     1
200+ Episodes
Podcasts – ..