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Podcast: Podcasts – Insurance Journal TV
Episode:

Finding an Alternative to ‘Obsolete Apps’
Category: Business
Duration: 00:22:11
Publish Date: 2018-10-08 05:00:59
Description:

If you’re hitching your insuretech offerings exclusively to a smart phone app, there is danger ahead, argues entrepreneur Snejina Zacharia. She is founder and CEO of Insurify, a virtual insurance agency that provides comparison shopping for personal lines. In this entertaining podcast, part of a continuing series featuring insuretech commentary, Snejina says, “Apps are obsolete. The way to survive in a mobile-type environment is to get involved in a platform or become a platform yourself.” She notes that 89% of people spend their time on just five phone apps. “If you’re aligned with Facebook or WhatsApp, then you have a better chance of survival.” Snejina’s advice to agents and brokers: Develop your customer-acquisition skills in a mobile and online-first experience. Get customers on different channels. And partner with platforms “that build the absolutely best customer experience.”

The post Finding an Alternative to ‘Obsolete Apps’ appeared first on Insurance Journal TV.
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