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Ready to (finally!) start blogging? What does it take and how can you foster business growth by doing it right? To help us figure out the blogging puzzle, we chatted with Daina Kawchack Smith, chief marketing officer of PersonalUmbrella.com, the first personal umbrella carrier to go online for quotes, orders and policy maintenance. They’ve been blogging at InsuranceJournal.com since 2015.
Interview Highlights
PULL QUOTE:
“Our industry tends to ‘stay in our lane,’ so it’s tempting to stay with tactics that are comfortable — and dated.”
— Daina Kawchack Smith
On starting your blog
First, set your blogging goals, then align your topics to those goals. Do you hope to get new customers? Connect with insureds to answer individual questions? Gain followers on social media? Be conservative and set something you can measure, dive in and try it.
The post Top Tips for a Meaningful Blog appeared first on Insurance Journal TV. |
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