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	Podcast:		Podcast – The Tectonic Podcast
	Episode:		#5: Sprinkle Some Innovation On It
	Category:		Technology
	Duration:		01:00:10
	Publish Date:		2014-02-08 16:46:58
	Description:		Having served as Presidential Innovation Fellows, we suppose we’re qualified to say something about “doing innovation”. We’ve noticed that some organizations approach this concept as an afterthought – we call this being asked to “sprinkle some innovation” on a project. This typically means being asked to make a product or service that looks different on a surface level from what’s already on the market. But let’s be clear: that’s very different from implementing a true innovation – which is a more effective method for delivering outcomes for your target user. The problem is that because “innovation” has become hyped as a sexy idea, genuinely novel and significant improvements often look boring. True innovation comes usually from a good process – talking to customers, looking at data, being very clear about the outcome you are looking for. Under this theme, our podcast takes us from the still undelivered promise of flying cars to the ubiquity of voice calls to the strategies of smart consultants to failure of most Super Bowl commercials. Enjoy! Sarah + Jason
	Total Play:		0