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Episode #33
My buddy, Paul Horning, and I sat down and chatted with Marty over Skype – we discussed Marty’s new custom snowboard company Custom Cult Snowboards. Paul and Marty reminisced about the good ole days a bit which was quite funny as Paul used to work for Marty at Whitetail. We walked down the path that Marty took in building his first online business – which actually has nothing to do with snowboarding. It was a really fun conversation- Marty is amazing at deconstructing processes and seeing opportunities that others don’t see or act on.
We covered:
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New Mexico living
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Reminiscing the good ole days at Whitetail
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Paul’s mullet and goatee
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Eric Gibson’s vert ramp teardown
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Skating vert in snowboard boots
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Paul’s work ethic
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Nate’s bow hunting skills and the zombie apocalypse
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Paul gets shot with an arrow
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Working for Kingpin Snowboards
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Background on Custom Cult Snowboards
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US Open at Stratton
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Tim Ferriss and his book The Four Hour Work Week
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Western Belts and moccasins on E-bay
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Snowboards made out of dirt
 Nate’s Custom Cult snowboard. Graphic by Justin Majeczky.
Quotes from the episode:
“I remember – every year that I instructed or worked at a ski resort. I never made enough money to cover my expenses. I went into debt deeper everyone of those years.”
“I’ll get this ramp and people will just magically come help set it up… people would rather be snowboarding than setting up a ramp.”
“See Nate, Marty’s a good friend.” -Paul
“I ride with a zero zero stance… I tried to have a skateboard stance on my snowboard.”
“It was an eye opening experience – just how different you can make a board by tweaking just one spec”
“There’s a handful of custom shops around the world”
“I think you can make a surfboard with less equipment and overhead than a snowboard.”
“I’ve been doing the board design for Smokin since they began.”
“I’ve started my businesses by accident… I was completely broke, unemployed and almost homeless.”
“I noticed that I’d get up in the morning and spend 5 minutes pronging ou the labels and sending via the internet fax regardless of if I sold one item or a hundred items.”
“About a year ago, I took all my snowboard making equipment and threw it out.”
“You don’t want a board designed for you by someone you don’t know. You want a board designed for you by someone who’s riding style that you look up to or that you’d want to emulate. You don’t want a board designed for you by someone that’s a poser or someone that sucks or an engineering nerd.”
“Shit I know a bunch of people that look up to Paul’s riding…”
“I hated sitting in front of the computer screen all day… and I realized that I’d probably die a virgin.”
Want to help the podcast grow? Just click the banner ad below before shopping on Amazon and the podcast will receive a small commission from your purchases at no cost to you. Thanks in advance -Nate
Right Click here to download the episode.
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