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You all know how I love serendipity—well, this week's guest, Stanford
professor and philanthropist Kathleen Kelly Janus, and I met in one of my
favorite ways! Sitting next to each other on an airplane. Kathleen was
traveling to New York City to meet with publishers to try to get a book
deal, Pivot was about to come out, and I had known her agent Lisa DiMona
for many years (she represented Seth Godin at the time I met him).
I'm thrilled to share that in the two years since we met, Kathleen's book,
Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make
a Difference, has launched! In this episode we dive into what makes
fundraising for non-profits different from for-profit businesses, why so
many hit revenue plateaus, why success is based far more on measurable
inputs and small experiments than having a "genius" founder, and how to get
involved with causes you care about if you find the vast array of
volunteering and donating opportunities a bit intimidating. |