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Home > Pitching PR > 025: Is the Press Release Dead?
Podcast: Pitching PR
Episode:

025: Is the Press Release Dead?
Category: Arts
Duration: 00:33:40
Publish Date: 2018-11-06 14:14:20
Description:

Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.

To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.

He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.

Topics:

  • Allistar’s move from Journalism to PR and how class PR got its start.
  • Is the Press Release as we know it dead?
  • Tips for writing a catchy headline or subject line.
  • How the press release has evolved from old school to new school.
  • Teaching Clients to think like a Journalist.
  • Top three Rookie mistakes

This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form.

Quotes:

“If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay

Resources:

Class PR

Pitch Graphic Design on Instagram
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