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Home > PharmaVOICE Podcasts > Silo Busting – New Approaches to Brand Development
Podcast: PharmaVOICE Podcasts
Episode:

Silo Busting – New Approaches to Brand Development
Category: Science & Medicine
Duration: 00:00:00
Publish Date: 2008-09-12 08:49:35
Description: Date: 4/2/2008
Length: 00:09:13
Size: 4.21MB

Event Representative: Camille DeSantis, BS, MT (ASCP), Copresident & Managing Partner, Brand Strategy & Client Services, Guard Dog Brand Development LLC

This Podcast covers how brand development agencies and life-sciences companies can partner to achieve optimal results, including breaking down the silos between disciplines. We also cover market research and brand identity ROI, and how to handle soft measurables. And, finally, Ms. DeSantis provides three best practices that can be employed to improve brand value through communications.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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