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Home > Partnering Leadership > 398 [BEST OF] Steve Robinson on How Chick-fil-A Became an Iconic Brand


	Podcast:		Partnering Leadership
	Episode:		398 [BEST OF] Steve Robinson on How Chick-fil-A Became an Iconic Brand
	Category:		Business
	Duration:		00:47:52
	Publish Date:		2025-07-15 11:00:00
	Description:		In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market. Some highlights: -The importance of hiring the people who fit the organization’s culture and value -How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A -The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture -Lessons that Steve Robinson learned on the 2-million dollar mistake -Steve Robinson shared marketing and business insights in building a brand that people cannot live without Also mentioned in this episode: -John Rossman, author of The Amazon Way book series (Listen to John’s episode on the Partnering Leadership Podcast here) -Truett Cathy, founder of Chick-fil-A -Dan Cathy, CEO of Chick-fil-A -Jimmy Collins, former president of Chick-fil-A Book by Steve Robinson: Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Book Resources: The Last Lion: Winston Spencer Churchill by William Manchester, Paul Reid Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim Built to Last: Successful Habits of Visionary Companies The Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel Connect with Steve Robinson: S. Robinson Consulting Steve Robinson on LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website
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