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Everybody knows that mom does it best; whether it's her homemade
lasagna, chocolate chip cookies, apple pie, or if you're Tessemae
Vetter, a signature salad dressing.
As the mom of 3 active boys, Tessemae had to figure out a way to
get her kids to eat their veggies. She succeeded by whipping up a
simple combination of lemon juice, olive oil, mustard, and salt.
Tessemae's dressing was not only a hit with her own kids, there are
even instances of salad dressing theft perpetrated by her son's
friends.
Hearing this story alone would be well worth your time, but what
comes next is the real kicker. After years of eating the house
dressing, Tessemae's oldest son Greg decided that there really was
something special about that signature blend. With a bit of stage
craft, Greg convinced Whole Foods, and then his mom to go into
business bottling the family recipe and the rest, as they say, is
history.
Today we're joined by Tessemae's all natural co-founder,
Greg Vetter.
CLICK HERE for the full transcript
In our conversation we discuss:
- His experiences as a college athlete.
- The lightening bolt of inspiration that convinced him that he
needed to quit his job and start Tessemae's.
- How he used a Tupperware of romaine lettuce to convince Whole
Foods to carry their product.
- How he, his pregnant wife, his mom, and his brothers built the
business over the course of many late nights and weekends.
- What it's like now to be running a multi-million dollar
company.
Links &
Resources:
Check out the Tessemaes website,
Tessemaes.comConnect with them on
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