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Podcast: Orthopedics This Week
Episode:

8 Myths About the Orthopedic Consumer
Category: Science & Medicine
Duration: 00:11:58
Publish Date: 2016-03-02 15:38:10
Description:

Orthopedics is a consumer products industry. That’s a fact. But how well do we understand consumer thinking and how clearly do we see the influence consumers are exerting on orthopedic products and services? Global consulting and research powerhouse, McKinsey, tackled this question and found some sobering answers.
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