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Home > OIS Podcast > Dempsey on Building the Shire Brand in Ophthalmology
Podcast: OIS Podcast
Episode:

Dempsey on Building the Shire Brand in Ophthalmology
Category: Business
Duration: 00:13:31
Publish Date: 2016-05-23 23:00:00
Description: Robert Dempsey, vice president of ophthalmics at Shire, was charged with building a brand in ophthalmology with no new drugs. Two years later, Shire has – in the words of one physician – one of “the best kept secrets” in eye care. Dempsey explains how Shire came to build something from nothing.
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