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Home > New Books in Economics > Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)
Podcast: New Books in Economics
Episode:

Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)
Category: Science & Medicine
Duration: 00:54:40
Publish Date: 2013-12-04 12:36:05
Description: In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In…
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