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Home > New Books in Critical Theory > Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)
Podcast: New Books in Critical Theory
Episode:

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)
Category: Science & Medicine
Duration: 00:56:33
Publish Date: 2013-07-03 08:02:39
Description: “Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds…
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