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Home > Multimedia Week > EP57 - Saving the video team with sponsored content
Podcast: Multimedia Week
Episode:

EP57 - Saving the video team with sponsored content
Category: Education
Duration: 00:39:08
Publish Date: 2015-12-13 02:41:00
Description: While newspapers across China have been closing their video departments in a bid to cut costs as advertising leaves print for online, one newspaper in central China has backed the trend by moving it's video department over into sponsored content. Jerry Liu talks with D J Clark about how he turned a money leaking video department into a successful money making venture, and how he plans to get back into editorial work in a very different way.
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