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Today's episode features Philip Nothard and guest Curtis Hutchinson of Motor Trader Magazine. They discuss the winners of last week's #MTraderAwards at the prestigious JW Marriott Grosvenor Hotel on Park Lane, London. Special mentions are given to: New Dealership of the Year – TrustFord Epsom Text book example of opening a new site in a busy town and hitting the ground running Social Media – Group – Day’s Motor Group South Wales based group shows how to integrate social media platforms to drive interaction and sales Social Media – Single Site – Luscombe Suzuki Leeds A single-site that uses social media to punch above its weight to interact with customers and drive sales Sales Team of the Year/Business Manager – SG Petch Hyundai Middlesbrough-based multi-franchise business that excels at selling to its local community Dealer Group of the Year – Swansway Group (by judges’ nomination) Motor Trader Top 200 group that has grown organically and by acquisition and is setting high standards across the sector Carmaker of the Year – Suzuki GB (by judges’ nomination) Consistently outperforms most carmakers in the NFDA Dealer Attitude Survey through its close relationship with its retailers Outstanding Achievement – Mark Squires, NFDA One of the most highly respected dealer group bosses in the industry now sharing his industry experience as chairman of the NFDA Sunday bonus interview: On tomorrow's bonus Sunday interview, Derek Blair talks with Sandy Burgess, Chief Executive of the SMTA. Sandy shares recent strategies and exciting plans for the association's future. |