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Home > More or Less: Behind the Stats > Do we see 10,000 adverts per day?
Podcast: More or Less: Behind the Stats
Episode:

Do we see 10,000 adverts per day?

Category: News & Politics
Duration: 00:08:58
Publish Date: 2024-01-13 06:00:00
Description:

How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.

However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.

Presenter: Tim Harford Series producer: Tom Colls Production co-ordinator: Brenda Brown Sound Mix: James Beard Editor: Richard Vadon

Total Play: 0

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