Search


	Podcast:		Merchant Sales Podcast
	Episode:		How to Sell Dual Pricing
	Category:		Business
	Duration:		00:21:39
	Publish Date:		2022-07-06 19:45:07
	Description:		I started talking about dual pricing because of compliance concerns over Non-cash adjustment type programs. After selling dual pricing in the field, I prefer it because it is easier to explain, easier to sell and provides a better customer experience than cash discounting. If you want to see the future of passing the cost of processing on to the consumer in a way that makes sense to everyone while remaining compliant with card brand rules, and generating the same margin as cash discounting, this is a must read edition!
	Total Play:		0