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	Podcast:		Masters in Business
	Episode:		Fred Fox: Don’t Just Blame it on the Weather
	Category:		Business
	Duration:		01:07:48
	Publish Date:		2017-10-05 17:54:00
	Description:		Fred Fox is the founder and CEO of Planalytics, a company specializes in business weather intelligence -- the study, development and commercialization of weather analytics. His clients are companies and NGOs who seek to better understand the impact of weather-related events. Fox advocates developing a corporate weather history in order to make assessments when future events occur. Planalytics gets granular with its data -- so much so that it can reasonably forecast how much an inch of snow will impact the month’s and quarter’s sales.
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