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	Podcast:		Marketplace with Kai Ryssdal
	Episode:		Small businesses walk an affordability tightrope
	Category:		Business
	Duration:		00:26:08
	Publish Date:		2025-12-05 23:35:00
	Description:		Small business owners know affordability is top-of-mind for their customers. But as margins grow narrower, keeping prices as-is isn’t always possible. In this episode, we hear from a few small business owners about how they’re balancing cash-strapped shoppers and rising costs. Plus: The potential Netflix-Warner Bros deal could mean less variety for viewers, Midwestern farmers hope to carve out a market for local oats, and a discussion of the week’s economic headlines. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.
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