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Home > Marketplace Morning Report > Spotify Wrapped, user data, and FOMO
Podcast: Marketplace Morning Report
Episode:

Spotify Wrapped, user data, and FOMO
Category: Business
Duration: 00:07:08
Publish Date: 2025-12-05 16:38:00
Description:

How wired into your brain are tech companies? Spotify offers us a clue. The streaming company runs its Spotify Wrapped marketing campaign every December, taking user data and AI to create a personalized year-in-review for every listener — and it's an incredibly effective marketing move that consumers want to be a part of. Also: a preview of the last Fed meeting of the year and a manufacturing CEO's thoughts on tariffs and factory activity.
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