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Home > Marketing and Communication > (High) Recreating the Advertising Community
Podcast: Marketing and Communication
Episode:

(High) Recreating the Advertising Community
Category: Business
Duration:
Publish Date: 2012-01-09 18:00:00
Description: How has the economic crisis affected the different forms of advertising as we know it? What trends will shape the future of the sector? What communication strategies should companies adopt to position their products and develop their brands? Covering these and other issues, IESE professor Xavier Oliver charts the course of a sector that has changed significantly in recent years.
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