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	Podcast:		Marketing and Communication
	Episode:		(High) IESE Insight 13: Restoring the Human Side of Business
	Category:		Business
	Duration:
	Publish Date:		2012-07-02 02:00:00
	Description:		For too long, business has adopted a mechanistic view of management. But as Issue 13 of IESE Insight magazine argues, the economistic view of business is mistaken. Given the urgent challenges arising from the financial crisis, it may seem tempting to focus only on cost cutting. But as this special edition makes clear, managers must not neglect their most important asset – people – which in the end is the real secret to success.
	Total Play:		0