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Home > Marketing and Communication > (High) The Many Olympic Values
Podcast: Marketing and Communication
Episode:

(High) The Many Olympic Values

Category: Business
Duration:
Publish Date: 2012-11-01 19:00:00
Description: The Olympic Games can enhance a country's self-esteem, improve its image in the eyes of the world and contribute to a sense of unity among its people. The Games, for example, gave China a lot more self-confidence about its place in the world. When it comes to sponsorship, the International Olympic Committee insists that sponsors not only give money but also share the Olympic values and ethical principles.
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