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Home > Marketing and Communication > (Low) Stop Complaining & Start Learning
Podcast: Marketing and Communication
Episode:

(Low) Stop Complaining & Start Learning
Category: Business
Duration:
Publish Date: 2013-09-08 19:00:00
Description: Some companies complain about the difficulties their local brands face when competing on the global stage with what they say are products of equivalent quality. But as Jane Fountain, Managing Director of Harmony World Watch Center in China, explains, the process of global brand-building is not quite so simple.
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