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Home > Marketing and Communication > (Low) Acquisition or Joint Venture?
Podcast: Marketing and Communication
Episode:

(Low) Acquisition or Joint Venture?
Category: Business
Duration:
Publish Date: 2013-09-08 19:00:00
Description: Studies have shown that companies entering the Chinese market need to have a partner and establish a joint venture there or go through an acquisition. Jane Fountain, Managing Director of Harmony World Watch Center in China, offers advice for a Western luxury goods company hoping to break into the Chinese market.
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