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Home > Marketing and Communication > (Low) In the Media Business Content is Still King
Podcast: Marketing and Communication
Episode:

(Low) In the Media Business Content is Still King
Category: Business
Duration:
Publish Date: 2013-12-17 18:00:00
Description: Amid all the disruption in the media business, the demand for content is rising exponentially, Nancy Dubuc, CEO A&E Networks, tells IESE's Bill Baker. "You have to have more transparency with your teams and partners. Everybody needs to know the score, the playbook and the strategy. I want everyone to know the cards I play with." SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/
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