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Home > Marketing Week > This Much I Learned: Diageo's CMO on building an effectiveness culture
Podcast: Marketing Week
Episode:

This Much I Learned: Diageo's CMO on building an effectiveness culture
Category: Business
Duration: 00:36:53
Publish Date: 2024-10-31 00:00:00
Description: In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
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