Search

Home > Marketing Week > This Much I Learned: Asos’s top marketer on transforming a brand
Podcast: Marketing Week
Episode:

This Much I Learned: Asos’s top marketer on transforming a brand
Category: Business
Duration: 00:38:16
Publish Date: 2024-05-03 16:22:15
Description: Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
Total Play: 0