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In this Marketing Over Coffee:
Author Julian Treasure talks sound, listening and being heard
Direct Link to File
Brought to you by our sponsors: ahrefs and MarketingProfs
The book is How To Be Heard
Link to his TED Talks
The 4 effects of sound on human beings
Starting with music, headphones and vinyl
Protecting your hearing by getting the best headphones you can afford
Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe that’s just the U.S., check out the 550)
Saatchi and then IDG to his own company
Do brands think about how they sound?
7:24 We are giving away ahrefs accounts to one listerner this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.
Getting the sound right for the space and matching the brand
Ambient texture sound
16:01 July 12th is The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150!
The curse of open plan – use MBA to avoid noise
Unwanted conversation is the most unwanted noise of all
Effective listening
In Pursuit of Silence
RASA – Receive, Appreciate, Summarize, Ask
Harmonics
White Collar Sodcasting
The arrival of the audio internet
Featured Event: The MarkeingProfs Marketing Writing Bootcamp!
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The post The Sound of Julian Treasure: Audio and Branding appeared first on Marketing Over Coffee.
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