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Home > Marketing For Learning > S2:E3 - Your Learners Are People. Start Treating Them Like It.
Podcast: Marketing For Learning
Episode:

S2:E3 - Your Learners Are People. Start Treating Them Like It.
Category: Education
Duration: 00:44:26
Publish Date: 2025-07-04 05:00:00
Description:

Too many L&D teams are building content for “learners” — not people.

In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.

They unpack:

  • Why “employees” and “learners” aren’t real personas
  • How to ask the right people the right questions (and avoid confirmation bias)
  • What to do with audience research once you’ve got it — and how to avoid building blind

So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.

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