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Next week, Maine voters will decide whether to continue to use ranked-choice voting in future elections. In anticipation of this decision, two very different campaigns are underway, each attempting to shape public opinion in advance of the election. Supporters of ranked-choice voting are behind hundreds of thousands of dollars of broadcast advertisements urging Mainers to keep the system they will use for the first time next week, including on featuring actress Jennifer Lawrence. Supporters have also held forums around the state, sent out mailings, and posted videos on social media platforms which urge voters to keep ranked-choice voting. While the “Yes” camp has so far had the airwaves to themselves, opponents are waging a campaign of lawn signs and on social media. Republican State Rep. Beth O’Connor of Berwick, who wants ranked-choice voting repealed, says a loose network of opponents is delivering its messaging through Facebook. "They’ve been able to reach well over 75,000 people |