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Description:
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What does it mean to love something—a car, a brand, a hobby—and how does that love shape our identity, happiness, and behaviour?
In this soulful and thought-provoking episode, Tobi sits down with Aaron Ahuvia, a top 2% scientist and bestselling author of The Things We Love, to explore the fascinating psychology of love beyond romance. Together, they unpack how our passions connect us, how branding taps into emotional bonds, and why our consumer choices may reflect our deepest selves.
Whether you're a marketer, a brand-builder, or just a curious soul wanting to better understand your attachment to the things around you, this episode is for you.
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